CMS Helps Siemens Medical Systems Unveil New Cancer Treatment Equipment

In October, The American Society for Therapeutic Radiology and Oncology (ASTRO) held its 46th Annual Meeting at the Georgia World Congress Center in Atlanta. Siemens Medical Systems called on CMS to design and produce a high impact launch presentation showcasing Siemens groundbreaking new device, the Artiste, which is an integrated dose-guided radiation therapy solution.
CMS Communications Intl. Helps Siemens Medical Systems Unveil Their New Cancer Treatment Equipment in Atlanta, GA

In October, The American Society for Therapeutic Radiology and Oncology (ASTRO) held its 46th Annual Meeting at the Georgia World Congress Center in Atlanta. Siemens Medical Systems called on CMS to design and produce a high impact launch presentation showcasing Siemens groundbreaking new device, the Artiste, which is an integrated dose-guided radiation therapy solution.
CMS employed EON 3D Stereo Technology together with four 50" EON Artificial I
TM plasma screen autostereoscopic displays controlled from an EON InteractTM touch-free device. CMS designed a dazzling presentation with visuals and illustrations floating in air in front of the plasma screens. This innovative and exciting show was clearly viewed by over 800 people at the Artiste unveiling using glasses-free 3D stereo, with subsequent shows every hour for the remaining four days.
"With the support of EON technology and an outstanding staff, CMS was able to put together a presentation like none before, giving Siemens a significant edge over the other exhibits at the conference, most of whom used traditional presentation techniques. Siemens was definitely the talk of the show. "CMS has rarely worked with such a devoted and competent group as the EON team, and despite an "impossible" deadline, they came through with flying colors," said Diana Zimmerman, President of CMS and the Siemens' tradeshow presentation producer.
The presentation was so successful, that the theater had an overflow crowd for every showing. Dr. Ajit Singh, the President of Siemens Medical Systems gave the presentation a perfect score of 10 in both its uniqueness and its ability to communicate the Siemens message.
CMS Communications International is the ultimate corporate events production company for the 21
st century. It continually breaks the common mold in the industry by marrying brilliant creative solutions with an almost fanatical commitment of meeting budgets and schedules for events such as major conventions, business meetings, product launches, video telecasts, webcasts and other business presentations. CMS is backed by a staff that can create, motivate, cultivate, animate, scintillate, demonstrate and most of all, communicate… a staff that drives the "CMS idea factory" and brings its ideas to life. CMS continually meets and exceeds its clients' needs and expectations. It provides innovative solutions that work.