The 7,000-seat Aladdin Theatre in the Aladdin Hotel in Las Vegas was the perfect venue for RadioShack's 2004 Peak of Performance Annual Meeting. With a stage wider than that at Radio City Music Hall, the creative geniuses at CMS had plenty of room to create a spectacular program, and spectacular it was! "CMS was the only agency to actually utilize the theatre as a 'theater' in their response to our RFP," remarked a RadioShack executive. "That is just one of reasons why they were selected. They really think creatively. The limousine appearances nailed it for us."
Produced by CMS Communications International
>>For Immediate Release
The 7,000-seat Aladdin Theatre in the Aladdin Hotel in Las Vegas was the perfect venue for RadioShack's 2004 Peak of Performance Annual Meeting. With a stage wider than that at Radio City Music Hall, the creative geniuses at CMS had plenty of room to create a spectacular program, and spectacular it was! "CMS was the only agency to actually utilize the theatre as a 'theater' in their response to our RFP," remarked a RadioShack executive. "That is just one of reasons why they were selected. They really think creatively. The limousine appearances nailed it for us." CMS was awarded the four-day event for the 2004 Conference by incorporating six entirely different and unique set looks, lots of proprietary and non-proprietary special effects, including lasers, pyrotechnics, and the transformation of a cityscape into giant RadioShack letters. In addition, the staging included high energy Las Vegas style dance numbers that featured original music, custom lyrics with fantastic choreography, as well as performances by the UNLV cheerleaders. Also starring on stage was a fabulous, live twelve-piece orchestra, and finally, two brand new, white stretch limousines that were made to magically appear on stage using CMS' proprietary reveal techniques. As soon as the limousines materialized on stage, more than 100 of RadioShack's top award winners stepped out of the cars! In addition to the impressive staging, CMS also handled all of the breakout rooms and a 500-person manager's meeting. During one segment, no fewer than a dozen celebrities from entertainment and sports alike appeared onstage together. Names such as Vanessa Williams, Howie Long, Terry Bradshaw, Cal Ripken, Ozzie Smith, Kareem Abdul-Jabbar, George Gevin, Bill Walton, Bobby LaBonte and others all made well scripted cameo appearances throughout this one-hour segment. To the cheers and applause of the audience, Vanessa even restaged her well-known dance number from the RadioShack commercial. The Monday business-meeting portion ended with nearly forty children ranging in age from four to fifteen, who sang a special song in tribute to RadioShack's involvement in the nationwide missing child "Amber Alert" program. Within 30 minutes of an alert going out, every RadioShack store in the country will have a picture of that child in their store windows. It is a program that truly deserved to close the meeting, as everyone was on their feet cheering at its announcement. Since the theatre has 7,000 seats, part of CMS' challenge was to "pull it in visually" so that the 1,800 attending store managers would not seem lost in such a vast space. Using special peripheral lighting, and closing off the balcony, CMS transformed the large space into what appeared to be a perfect fit. The entire production was truly a collaborative client / agency team effort as both companies, i.e. RadioShack's in-house production company and CMS, partnered under the expert guidance of Patrick Grady and CMS Senior Producer, Paul Elliott, to seamlessly handle everything - including all the normal changes, as well as last minute additions of a NASCAR and several motocross motorcycles on stage.
CMS Communications, International
is a single-source corporate communications agency, specializing in the design and production of cutting-edge business presentations and corporate imaging. We provide powerful,highly effective marketing communication solutions that are unequaled in their creativity, impact, flawless execution and solid ROI-all with unparalleled personalized service that anticipates every detail of your event. Whether it's a major conference, a product launch, a sales meeting or a webcast, we pride ourselves on our ability to clearly examine and determine the needs of our clients; to provide them with an extraordinary team of professionals to meet those needs; and to oversee and manage the entire production process, resulting not in just meeting-but exceeding our clients' goals. Year in and year out, CMS provides our clients with the very best in innovative cutting edge business presentation technology, always delivering the latest and most effective way to communicate-and always with the desired results.