Tactical Abyss™ - MarCom’s Greatest Threat.

We understand how to get things done -but more importantly, how to get results.

In fact, we wrote
the book on MarCom. Seriously.

President and Co-Founder Diana Zimmerman worked with SVP and Managing Partner Patrick Grady and AMD Global Events Director Allen Reichard for over 3 years developing this definitive text on getting results through Marketing Communications.

It’s not about how many items are on your to do list and whether you get them done. It’s about whether the right items are on the list to begin with.

And it’s not about how much money is spent on a campaign or a program... it’s that you’re doing things that bring Return on Objective.