CMS Founder and Managing Partner Co-Author Book on MarCom Success

Los Angeles based, CMS Communications, Intl. Executives publish “Tactical Abyss: MarCom’s Biggest Threat”
>> For Immediate Release
Los Angeles, CA. -- CMS Communications, Intl., a leading Business Communications/Production Agency, has announced that founder and CEO, Diana Zimmerman, Managing Partner Patrick Grady, and AMD Global Meetings head E. Allen Reichard, have released a new book on MarCom strategy entitled “Tactical Abyss: MarCom’s Biggest Threat” (Noesis Publishing, 2011).
Tactical Abyss™is featured and available for purchase on Amazon.com.

CMS Founder and Managing Partner Co-Author Book on MarCom Success

Los Angeles based, CMS Communications, Intl. Executives publish “Tactical Abyss: MarCom’s Biggest Threat”
>> For Immediate Release
Los Angeles, CA. -- CMS Communications, Intl., a leading Business Communications/Production Agency, has announced that founder and CEO, Diana Zimmerman, Managing Partner Patrick Grady, and AMD Global Meetings head E. Allen Reichard, have released a new book on MarCom strategy entitled “Tactical Abyss: MarCom’s Biggest Threat” (Noesis Publishing, 2011).
“We’re extremely proud of this book,” said Zimmerman, “it’s taken over three years to write and the collective genius of two of the best minds in MarCom - plus mine. There’s nothing like it on the market - and it’s filled with lessons on developing and executing against strategy.”
Grady added, “So many times, we sit down with clients and ask them ‘Why are you having this meeting / event / program / incentive / trade show...’ and they’ll reply with ‘Well, we do it every March!’ We help them get out of the weeds and ensure that their work is tied to corporate objectives and has a measurable Return on Objective.”
Tactical Abyss™is featured and available for purchase on Amazon.com.
ABOUT THE BOOK: Today's Do'er is Tomorrow s Unemployed If You re Not Adding Value, You're Endangered. Tactical Abyss(tm) takes you on a powerful journey into the world of Marketing Communications. A journey that explores: WHY MarCom jobs are the first to be lost. WHO is responsible for the pain. WHAT it takes to transform your job and department into a corporate necessity. HOW you can soar when others are sinking. And WHEN and WHERE you should start making changes. Do you know how to instantly increase your perceived worth and secure your future, regardless of your job or title? In today's Do more with less business environment, do you find yourself spending more time working piecemeal and doing tasks than PLANNING, CONSULTING, and DRIVING STRATEGY? Does what you do, day-in and day-out, make a positive contribution to your company's bottom line? Tactical Abyss provides an inside-out look at these crucial questions and so much more. You ll discover how those who function in the Tactical Abyss are MarCom's Greatest threat; why just paying attention to detail will ultimately lead to your demise; and how integrated strategic thinking will prevent personal, professional, and corporate sinking. Avoid the void learn how to escape the Abyss. Once you discover the difference between tactical execution and strategic contribution, you ll soar higher and faster than you ever thought possible.

CMS Founder and Managing Partner Co-Author Book on MarCom Success